𝙄𝙛 𝙄 𝙬𝙚𝙧𝙚 𝙩𝙤 𝙜𝙞𝙫𝙚 𝙖𝙣 11 𝙢𝙞𝙣𝙪𝙩𝙚 𝙏𝙚𝙙𝙩𝙖𝙡𝙠 𝙤𝙣 𝙩𝙝𝙚 𝙣𝙚𝙬 𝙂𝙤𝙤𝙜𝙡𝙚 𝙥𝙝𝙤𝙣𝙚 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙎𝙪𝙥𝙚𝙧𝙗𝙤𝙬𝙡 𝙖𝙙…..

I sauntered into the T-mobile store with every intention of getting a new phone.

“I’m trading in my Android for the new IPhone” I earnestly said to the sales rep.

“Why? the Droid is a better phone.”

“I want the camera.”

“Oh, portrait mode huh?”

She instantly knew what drives the purchasing decisions of every Iphone she sells: The desire to take Canon-quality photos with an everyday device and post them on Instagram.

Yesterday, Google introduced its PIxel 7 Pro phone during Super Bowl. The gadget features all kinds of new bells and whistles: faster processor. AI. Recycled materials. 3 cameras. Better liquid display. But the Google decided to talk about ONE THING and one thing only during its precious SuperBowl spot with 115 million people watching: the phone’s ability to solve problems.

🧵”Magic Eraser” gets rid of grandpa in the swimming pool striking an unfortunate pose behind an otherwise perfect picture of your kids. 🚔”Photo Unblur” makes that blurry wedding photo, clear as a whistle.

If I were to give an 11 minute TedTalk, introducing that phone, I would ignore all the other improvements made on the device and talk about one thing this modern day selfie-obsessed society cares about: the Phones ability to fix bad photos. ONE micromoment in time, illustrating one big takeaway for the audience, and telling one great story about it. That’s it.

Just like Google.

“Success is going 20 steps in one direction while most others are taking 1 step in 20 different directions”

If you want to land a Tedtalk & build credibility for your #personalbrand, I can help. Step 1 is getting clear on that ONE thing you’ll talk about. I’m hosting a half day workshop on March 11th.

Book your spot today. https://lnkd.in/e7bJfwkW