A little secret about how I break down my day:
From 3–5pm Tuesday through Thursday, I meet four new people on the phone. It’s part of my LinkedIn strategy. I cold reach out to folks with interesting profiles and are my target demographic. It eventually becomes a phone call.
This process is how I find speakers, resources and connects for LadyDrinks members, and sell.
My last call of the day last Thursday was with Rochelle. Rochelle is the person you bring into the room when you have a family-owned business and the father isn’t interested in adopting the new technology the son wants to implement. She’s a mediator you bring in when you have in-fighting and it threatens to disrupt the business. She asked me 25 questions about LadyDrinks. At the end of it, she said:
“You’re in the friends business. I know you want it to be about business. Ultimately you are forging friendships for women.
I bucked against it. “Friends” business sounded frivolous. Over the weekend, I looked up the definition of “friends.” It’s relationships where there is loyalty, honesty, no judgement, respect, and trust. I look at Maslow’s Hierarchy of Needs and realized I was creating ‘belonging’
I think I could be in the “friends” business.
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Related: Humans are hardwired to look for a tribe of like-minded individuals. At a primal level, this is where evolution and survival kicks in. Being part of a tribe ultimately gives us a sense of belonging and security. How can you leverage this to turn customers into fans? Read on
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